Brand Identity
Your school's logo, typeface and colour scheme all make up its 'brand' identity. This should embody the ethos and culture of your school in a single marque.
In it's perfect form this should look the same in all instances, but take a walk around your school and see if you can spot any variations! There may be a slightly different colourway, a change of font or even a complete maverick logo lurking somewhere.
Without your identity stored in digital format your suppliers will inevitably have to recreate their own variations of your logo, shades of your school colours and before you know it even you will have forgotten which version is right.
The solution? We'll help you establish a brand identity with a written set of guidelines for its use. Once in place you'll need to appoint a brand guardian - that could be us, or a dedicated member of your staff - to manage and monitor output. Keeping it consistent in this way will ensure your identity retains its integrity and creates recognition wherever it's seen.
Our School Branding System provides a framework to build the complete kit. We'll design, refresh or simply clarify the right scheme then commit it to digital form with guidelines for using it in a comprehensive range of typical circumstances.
