Internet
Your website is an immensely powerful marketing tool. Used properly it becomes an indispensable asset to the everyday operation of the school and is a fantastic way through which to present it to potential parents and pupils.
From posting up timetables and meetings notes to providing a knowledgebase for pupils, parents and teachers it is also an excellent means of communicating to a wider audience.
The website is under your control more than any other active marketing channel. It can be edited easily and quickly compared with printed matter and most importantly it should be kept regularly updated, weekly if not daily.
RBC for Schools team of web specialists can assist with all aspects of the design and functionality of your website, including:
- Site planning
- Constructing a site map
- Writing Copy
- Optimizing functionality (databases, improving loading speeds etc.)
- Enhancing search engine listings
- Testing websites to be browser friendly and work cross platform
- Include sections that are easily editable by client/author
- Build in useful links to other organizations within the educational sector and beyond within the local community.
We'd be delighted to discuss your school's new media requirements in more detail and to assist in making the most out of your school's web presence.
